Apple just sent out invitations for its next big hardware event. Naturally, the speculation has kicked into high gear.
This year’s invitations featured a colorful Apple logo, along with the tagline “there’s more in the making.”
Normally, that alone would be enough to incite rampant speculation and obsessive hypothesizing about exactly what Apple has in store (FWIW, we’re expecting a new iPad Pro, MacBook, and Mac Mini).
But the latest event invitations have taken the normal amount of speculation and excitement to the next level. That’s because each one appears to have a completely different design for the Apple logo.
Some feature brightly-colored patterns while others are black and white.
It’s not clear if every invitee received a different design or not. One Twitter user claims to have tallied up 65 distinct logos so far.
With that many different looks, then, it’s not surprising that the invites have garnered even more attention than usual. Some seemed to think the changeup was a nod to the iPad Pro’s creative abilities. Perhaps the artwork was created on one of Apple’s new iPads?
Similarly, others seemed to think it hinted at a brand new Apple Pencil, which is rumored to be in the works.
OK, my theory for the Apple invite art: they were produced by 50 famous artists and designers using the new Apple Pencil and iPad Pro.
— Graham Bower (@grahambower) October 18, 2018
Others posited the event’s location at the Brooklyn Academy of Music could signal big news from Beats or another music-related update.
What has me most intrigued about the Apple 10/30 event is the abstract version of the classic Apple logo.
Also with the location, this could be a big day for Beats
— Ben #SavedTheExpanse (@benroethig) October 18, 2018
The good news is that we won’t have much longer to wait. With the event less than two weeks away, we’ll soon have the answers to all our burning questions.
In the meantime, here are a few more of the logos. You can view additional designs on Apple’s event website by refreshing the page.