You either die a hero, or you live long enough to see one of your favorite childhood metal bands start peddling branded coffee.
Korn, the band whose angsty 1994 debut provided the soundtrack for my last two years of high school, has gotten into the coffee biz. This new development, a partnership with J Gursey Coffee, was announced on Friday in a tweet.
The weirdest thing about the announcement video is how normal and… ahem… grounded it is. Yes, pun definitely intended.
Follow the link at the end of the tweet and you’ll find yourself in the Korn web store. A 12-ounce bag will cost you $14.99 and a bundle that also includes a branded coffee mug raises the price to $24.99. Unfortunately for all you Korn-loving coffee fans out there, both are sold out as of this writing.
Love the product description:
Wake The F Up! Korn Koffee is a smooth, dark roasted blend of Ethiopian Yirgacheffe, Guatemalan Huehuetenango, and Organic Peru beans mixed with Vintage Black Diamond by J. Gursey Coffee that has been uniquely curated by the members of Korn. This offer comes bundled with a heavyweight black Korn mug.
I still have fond memories of driving down to New York City from SUNY Albany in 1996 to catch Korn at the Roseland Ballroom (R.I.P.) during the “Life Is Peachy” tour. It was a rough mosh pit that night, so I mostly stuck to the outskirts of the crowd and took in the music.
Those are hazy days in my memories, but I’m completely certain I never once thought, “I hope this amazing band one day goes on to sell me coffee.” I’ll bet that thought never occurred to anyone at the Roseland that night either.
And yet, here we are. I don’t even drink coffee, but sign me the hell up for Korn Koffee.