The People for Ethical Treatment of Animals just freed five circus animals — well…kind of.
The animals pictured on boxes of Barnum’s Animals Crackers have been released from their cages after PETA pressured Nabisco to redesign the snack’s box art.
According to a report from the Associated Press, PETA sent a letter to Nabisco’s parent company Mondelēz International in 2016 criticizing the box art that it said glorified the use of circus animals.
“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA wrote in the letter, according to the AP.
The company reportedly took what PETA said into consideration, and just recently made the change. The new boxes have started rolling out, and the animals are pictured cage-free and out in the wild. PETA Executive Vice President Tracy Reiman celebrated the change, telling the AP, “The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows.”
While Nabisco reportedly didn’t really fight the issue much, the new change has gotten mixed reactions from Twitter.
Some are here for the new box art, and praised PETA for its advocacy:
I’m going to buy a box of animal crackers today. Thank you Nabisco and Mendelez for redesigning the box. Good work PETA.
— Rose & Co (@kaholarose) August 21, 2018
Other users feel that it was an unnecessary change:
PETA, rather than focusing all of its efforts on mistreatment of actual animals, instead chose to waste time and therefore money on stiff-arming Nabisco into redesigning the packaging for a box of crackers that nobody eats anymore.#mentalillnessonparade https://t.co/hGGcUgMC1l
— Nasty Canasta (@nasty_canasta) August 21, 2018
Was there a negotiation
Peta: How about Vegetable Crackers?
Nabisco: well they aren’t made of different Vegetables so that would be confusing.
Peta: How about inedible Animal Crackers?
Nab: Look if we lose the cages will you leave us alone?
Peta: Yesss… Another Win for Peta https://t.co/BYGW5AExZf
— Mike McLean (@1_awesome_life) August 21, 2018
Regardless how folks feel about the redesign, at least the crackers stayed the same.